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Celebrate Broadway Cycle’s Reinvention – Grand Re-opening on April 12

release by Specialized Canada
March 29, 2013 (Toronto, ON) – For the past 26 years Broadway Cycle has been a staple in the Bloordale community. Specialized Canada and Broadway Cycle are pleased to announce the culmination of a 3-year labour of love – the complete reinvention of the Broadway Cycle store.

Introducing a second retail level, Broadway Cycle has a renewed focus on the cyclist: from a deep selection of both mountain and road bikes, to a whole new Body Geometry Fit studio (complete with the latest Body Geometry Fit Data capture technology) to an expanded apparel department. Broadway Cycle is proud to be a one-stop shop for the entire Specialized catalogue of products.

To compliment this focus on the cyclist, Specialized is pleased to congratulate Aarif Suleman on joining a select group by becoming Canada’s fourth Body Geometry Certified Master Fit Technician.

“We are extremely pleased to have such a strong partner in Broadway Cycle,” said Larry Koury, Specialized Canada Managing Director, “This certification further exemplifies their commitment to being full service, best-in-class, and truly  focused on providing the best customer experience available”

To celebrate their Reinvention, Broadway Cycle is inviting the community, their customers, and press to a Grand Reopening Celebration on Friday, April 12, 2013 from 7:30pm to 10:30pm. As part of this Reinvention Celebration, they will be raising money for the “Desk and Chair Foundation” – an organization that provides wheeled transportation for adults in Tanzania.





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