October 26, 2013 (Toronto, ON) – The Canadian Centre for Ethics in Sport (CCES) serves to elevate the conscience of sport in Canada and is excited by the prospect of positively impacting even more communities by partnering with strategic marketing agency, the TwentyTen Group. The agency has been engaged to help build an enhanced partnership and sponsorship strategy for the sport organization. Strategic partnership and sponsorship has the potential to foster sustainable growth for CCES’ important community role while simultaneously delivering powerful community building and engagement to sponsors.

The CCES believes in sport that is fair, safe and open, and is a positive influence in the lives of all Canadians. As the leader in promoting the seven principles of True Sport, the CCES strives to activate a values-based and principle-driven sport system to protect the integrity of sport in Canada. True Sport and the CCES are critical pillars of our sport system from playground to podium, and play a central role in Canada’s rise as a leading sport nation. Ethical literacy is not only an integral part of sport, but also serves as a life skill that athletes, coaches and officials carry with them beyond the field of play.

“We know that companies who invest in sport want to associate themselves with clean sport because they understand the many benefits of good sport to Canadians,” says Paul Melia, President and CEO of the CCES.  “We are pleased to work with the TwentyTen Group in light of their track record of building alliances and partnerships based on shared values.”

The TwentyTen Group will work with the CCES to build a strategy that will equip the organization with a plan to develop partnerships rooted in common values  that will help promote the organization’s mandate and create an environment where good sport can thrive in Canada.

“The CCES performs a role that is vital to Canadian Sport. By protecting and cultivating integrity, fairness and the positive community building potential of sport, CCES lays the foundation for both recreational and high performance sport,” says Bill Cooper, Chief Operating Partner of the TwentyTen Group. “We are excited to team up with the CCES to elevate the reach of their mandate through partnership.”

To learn more about the CCES and True Sport please visit cces.ca and truesportpur.ca.

About the Canadian Centre for Ethics in Sport
The Canadian Centre for Ethics in Sport is an independent, national, not-for profit organization. We recognize that true sport can make a great difference for individuals, communities and our country. We are committed to working collaboratively to activate a values-based and principle-driven sport system; protecting the integrity of sport from the negative forces of doping and other unethical threats; and advocating for sport that is fair, safe and open to everyone.  

About True Sport
True Sport is a series of tools, programs and initiatives designed to give people the inspiration and means to leverage the many benefits of sport to instill character in our kids, strengthen our communities and increase our opportunities for excellence. It exists not only to create the right conditions for people to promote good sport in their community, but also to identify and connect with others looking to do the same. Visit www.truesport.ca. 

About the TwentyTen Group
The TwentyTen Group is a leading-edge strategic marketing and sponsorship firm with a growing international client base. The firm is the agency of record for the Canadian Olympic Committee, the Canada Games Council, Intrawest, Snow Sport Consortium, John Furlong and Whistler Blackcomb. Operating in Toronto and Vancouver, the TwentyTen Group strives to elevate the potential of sport, culture and community through its innovative approach to marketing solutions, and the development of values-based partnerships.  

TwentyTenGroup.com