March 12, 2003 (Toronto, ON) – Peace Point Entertainment Group and the Outdoor Life Network (OLN) present a new television series designed to engage, excite and encourage Canadians to get outdoors, get active and break a SWEAT.

Each episode features a different sport (episode #2 is mountain biking), and highlights a key event for that sport, celebrity guest athletes, and tips on gear, nutrition, and training. With this kind of guidance and inspiration, everyone can play. Episode #2 will feature the Whistler Mountain Bike Festival, with a guest appearance from Dan Cowan, best known for pioneering the North Shore riding style. Tips will be provided on gear from Rodney Merchant from Dukes Bike Shop.

Presented by LEVER 2000, SWEAT: Sport with Edge and Attitude premiers on the Outdoor Life Network Tuesday, March 18th, 2003 at 4:00pm EST. Show times (EST) are as follows:

Tuesdays – 4:00pm
Wednesdays – 8:00pm (repeat)
Saturdays – 7:30 pm (repeat)
Sundays – 5:30pm (repeat)

TSN will be airing the series in a second window this summer (times TBA).

Statistics Canada data (2002) shows that Canada's obesity epidemic and inactivity levels are spreading even though a growing number of people say they are physically active.

– Currently, twenty-five per cent of Canadian children are considered obese, and that number is on the rise.
– During the six years from 1994-95 to 2000-01, the proportion of obese Canadian adults rose to 15 per cent from 13 per cent of the population.
– The leading causes of obesity, as documented by Stats Canada, are physical inactivity and poor nutrition.

SWEAT is perfectly positioned to promote physical fitness and healthy nutritional choices among amateur, recreational and armchair athletes in Canada.

Hosted by Julie Zwillich, formerly of TVOKIDS, each of the 13 half hour episodes of SWEAT feature a different outdoor sport. Traveling from coast to coast, this season brings you exhilarating sports action including Kayaking, Mountain Biking, Hockey, Beach Volleyball, Soccer, Windsurfing, Rowing, Ultimate Frisbee, Triathlon, Wakeboarding, Snowboarding, Telemark Skiing and Kitesurfing. Guest experts provide examples of the latest sport-specific gear, and techniques as well as provide nutrition and training tips for entry-level participation. Some of SWEAT's guest athletes include, Olympic Beach Volleyball Bronze Medallists John Child and Mark Heese, Canada's young Soccer superstar Kara Lang, Snowboarding Champion Alexa Loo and Women's Hockey Olympic Gold Medallist Sami Jo Small.

SWEAT is produced by Peace Point Entertainment Group in association with the Outdoor Life Network. Peace Point Entertainment Group is headed by Les Tomlin, a successful Executive Producer and Producer since 1996, who has created, financed and supervised the production of 7 Network television series: including: Taste of Life, Drifters: The Water Wars, and BUMP!

Senior Producer with Peace Point Entertainment Group, Vallery Hyduk is a former elite swimmer and is proud to be involved in a show that promotes amateur sports – a sector that is too often under represented. In her career, Vallery has had various production roles on numerous series including: Tanlines, Fashion Television and Design for Living.

Outdoor Life Network provides Canadian viewers with the most compelling and comprehensive selection of adventure television programming for athletes and explorers of all ages. The 24-hour adventure TV network features original programs dedicated to the best in adventure sports, adventure travel and adventure reality. Shows include Global Extremes: Mt. Everest, Pilot Guides (formerly Lonely Planet), Road Rules, America's Cup, Tour de France and the Calgary Stampede. OLN reaches more than 13 million viewers* and is the network to watch for the best in adventure-based programming. The network's Web site is located at www.facetheelements.com. CTV Inc. is the managing partner of OLN. CTV Inc. is a division of Bell Globemedia, which also owns The Globe and Mail.

*According to Nielsen Media Research, All Persons 2+, September 3, 2001 – August 11, 2002, Cumulative reach over 49 weeks.