March 12, 2014 (Toronto, ON) – La Bicicletta and ASSOS are proud to celebrate the North American opening of ASSOS’ proShop, their flagship retail setting, on March 27th, from 6-8pm. To add to the celebration, Andrea Zamboni, aka “ASSOS guy” will be flown in from Switzerland for the party. Come meet the personality behind the iconic photos, and face off with your best ASSOS pose!

S7 Incentive:
We’re so confident the new S7 shorts are better than the old S5-generation, we have a one-night-only incentive for those in attendance: bring us your old S5 shorts, and we’ll give you a $50 credit towards the purchase of new S7’s. We’ll then donate your S5’s to Bikes For Cuba, where they’ll be put to good use.

Event details:
Date: Thursday, March 27th, from 6-8pm. Ribbon-cutting at 6:30pm.
Location: La Bicicletta, 1180 Castlefield Avenue, Toronto. Click here for a map.
Cocktails and snacks will be served.