August 17, 2018 (Philadelphia, PA) – Effective August 2018, Advanced Sports, Inc. (ASI), owner of bike brands Fuji, SE Bikes, Breezer, Tuesday Cycles, and Kestrel, will be working with its Canadian dealers directly which will bring more competitive pricing to the market. With this change comes distribution of brands not previously available to the Canadian market such as Tuesday Cycles.

For more than 15 years ASI has worked with Vellend Tech to distribute its products to Canadian retailers. Vellend Tech was instrumental in forming a strong network of bicycle dealers throughout Canada and ASI will build on this foundation.

ASI will be working with a Canadian sales team that has represented their brands in the past, offering thorough product knowledge and continuity to current customers.

– Alberta, Saskatchewan, and Manitoba: Mike Cavaliere
– British Columbia: Tim Wallace
– Eastern Quebec: Bernard Beaudoin
– Western Quebec: Francois Thibault
– Ontario & Maritime Provinces: Diane Cito

“We are enthused to be strengthening our partnership with our Canadian Dealers. I have had the opportunity to visit and meet many dealers across Canada and been impressed by the strength of Canada’s cycling culture and its bike retailers. Our sales team has a great program for the 2019 model year which we are excited to be offering to Canadian dealers. We look forward to a successful future together.” – David Anker, Director of International Sales

For more information visit here.