April 19, 2016 (Chicago, Illinois) – Cobra Electronics, held by Cedar Electronics and the leading designer and marketer of award-winning automotive, mobile and consumer electronics, today announced the acquisition of WASPcam™; maker of affordable, high-performance HD action-sports cameras and accessories for outdoor enthusiasts around the world living the PROVE IT lifestyle. The acquisition further extends Cobra’s growing portfolio of category-leading consumer electronics products that include radar detectors, CB radios, Drive HDTM Dash Cams, portable power and VHF radios while enhancing its value proposition and offerings to professional and amateur adventurers and outdoor enthusiasts.
Founded in Ontario, Canada in 2013 by renowned powersports and action-sports enthusiast Justin Moore, WASPcam offers a family of rugged, high-quality HD cameras and accessories which cater to the bold, free-spirited mobile lifestyle of its customers who want to constantly film, edit, share and PROVE IT. Its bold and feature-rich product lineup delivers advanced capabilities that outpace competitors including live viewing screens, higher frame-rate quality and superior resolution — all at highly competitive prices.
“I am pleased to welcome the WASPcam team and product line to our growing portfolio,” said Sally Washlow, CEO of Cedar Electronics. “We continually strive to enhance our brand portfolio and value proposition to meet the needs of our driving, boating and outdoor enthusiast customer segments, whether organically or through acquisition, and WASPcam helps us achieve that objective. With a focus on superior performance, affordability and reliability at our core, our customers can anticipate rapid and insightful innovation from us in the action-sports camera category as we continue to support our customers’ bold and aggressive lifestyles.”
“We are excited to join forces and to do so at a time when the action-sports cam market is literally exploding in terms of popularity, innovation and content creation,” said Justin Moore, Founder of WASPcam. “Their team offers us access to the engineering, supply chain and channel resources necessary to become a dominant force in this market and a household name among outdoor enthusiasts, and together we will achieve that goal.”