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SRAM Sponsors Victory with Force

August 29, 2006 – SRAM has reached a mid-year agreement to support the Victory® Brewing Women’s professional cycling team with Force road componentry. The six-year old program has previously been supported by SRAM with chains and cassettes and Truvativ® cranks and stems. Victory will ride Force® componentry for the remainder of “˜06 and through “˜07. It did not take long to find success as Victory scored their first Force-equipped win at the Tour of Elk Grove Village. Rachel Heal (UK) followed up a strong team lead-out with a powerful sprint.

Heal added that her “componentry functioned perfectly and offers great advantages every type of racing situation.” Team Manager Michael Tamayo was pleased to have SRAM as a component sponsor but also noted their commitment to helping his riders go faster. “We visited SRAM HQ and their engineers sat our rider’s down looking for honest feedback on the componentry. We are grateful to SRAM not only for the support but for their commitment to product development.” Former U23 national champion Lauren Franges added, “SRAM really cares about how their componentry is working for us and how they can help us perform better. What we’re riding works great but it’s nice to know respect our feedback.” Product development engineer Chris Raymo, responsible for the ergonomics of the DoubleTap shift lever, added that the addition of the women’s team “will help us to better understand the needs of female professional cyclists. Women’s ergonomics were absolutely considered in the design of the DoubleTap shift levers but we will constantly look for quality feedback from the Victory athletes.” SRAM’s contract with Team Victory Brewing continues through 2007 with full SRAM Force drivetrain.

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