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SRAM Red Turns Black

release by SRAM

February 23, 2011 – After the success of the Limited Tour Edition (LTE), starting February 2011, SRAM RED will be available in a new color option: Black. With market trends more and more focused on product customization, SRAM offers another choice to consumers and customers.

Check out SRAM’s sneak preview teaser video…

The Black RED groupset adds an elegant black finish (rear derailleur, front derailleur, and brakes), while the modern silver graphics are maintained. This new color option matches perfectly with all the framesets on the market. Black is the trendy colour this year. The groupset includes shifters, rear and front derailleurs, brakes, cassette (same as LTE, w/11-28 option), crankset with black anodized rings, ceramic bottom bracket and chain.

Features and benefits stay the same as the original SRAM RED, as it remains the world’s lightest gruppo, approaching 1800 grams in the BB30 version.

Team RadioShack, Team Garmin-Cervelo, Team Saxo Bank Sungard, Liquigas-Cannondale and Team Katusha are now powered by Black RED. Triathletes Chris McCormack, Michellie Jones, Terenzo Bozzone will also compete on Black RED in 2011. Commercial availability – March 2011.


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