Feb. 7, 2006 — SponsorHouse (“A Place for Athletes”) and USA Cycling (“USAC”) are very pleased to announce a newly formed strategic partnership that will increase exposure to all USA Cycling members and offer new sponsorship services from SponsorHouse.
SponsorHouse, an on online community where athletes and teams can go to connect with sponsors, promote themselves, and communicate with others, will be offering all new and renewing USAC members a free online profile and discounted services. This profile will appear on both SponsorHouse.com and USACycling.org.
Since 2001, SponsorHouse has been the online community where more than 225,000 sponsorship deals have been made. “We’re excited to be working with USAC and offering an efficient communication platform for cycling athletes and sponsors.” said SponsorHouse CEO, Scott Tilton. SponsorHouse VP of Marketing, Toshi Corbet added, “It’s the path for the future of sports marketing”¦we’re here to help athletes and sponsors do it better.”
USA Cycling CEO, Gerard Bisceglia comments, “For our members to have the ability to build a personal profile and then actively seek and be exposed to potential sponsorship is of tremendous value. Whether just beginning in this sport or at the highest level, the act of soliciting and obtaining sponsorship can be a lot of work. SponsorHouse has streamlined the process making the sponsorship connection easier and more effective.”
All new and renewing 2006 USAC members can expect to receive communication from SponsorHouse and USAC detailing steps on how to get started.