October 20, 2005 – Skil, manufacturer of portable power tools, will be the new main sponsor of the Skil-Shimano Pro Continental cycling team from 1 January 2006. The team expects to present some additions in the near future, including a number of international riders.
Skil and Cycling Promotion Nederland have reached agreement for Skil to act as main sponsor of this Pro Continental cycling team, to further strengthen the exposure of its brand and products. The contract has initially been signed for one year, although both parties intend to continue their partnership for a multi-year period.
The brand is continuing its cycling sponsorship with the Skil-Shimano team. “We aim to generate professional support for our international promotional activities with this sponsorship”, says Skil’s President Gerhard Kobesen. “This move into the Pro Continental division gives us the opportunity to gain visibility with the team in major international events, and to underline the dynamic image of the Skil brand.”
According to the team managers Arend Scheppink and Iwan Spekenbrink, the contracting of a second major international sponsor alongside Shimano will give the team a new impulse. “The team will be able to put in more international appearances, and we will be able to strengthen our selection of riders”, Arend Scheppink explains. A number of riders, both Dutch and international, will be added to the team. “The most important pillars of the team’s strategy an international presence and the coaching of cycling talent remain in force and can now be developed further”, adds Iwan Spekenbrink.
Shimano, the Japanese manufacturer of cycle components, is delighted with the agreement that has been reached between Skil and the team. “We are pleased to see the confidence that Skil is showing in the team and its partners”, says Hennie Stamsnijder, Sports Marketing manager of Shimano. “The partnership with Skil will enable the team to broaden its European activities and to continue the Asian program. It also ensures that the development of young talent will be able to continue next year. Now that the basis has been laid, both riders and team management can focus their full attention on preparing for next season.”