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Scott 2011 Preview Launch

by Scott Kelly

August 13, 2010 (Gravenhurst, ON) – Mica Sports Canada recently invited Pedal along with a select group of dealers from across Canada to Gravenhurst, in the heart of Ontario’s cottage country, for a view a sneak peak of the 2011 Scott Bicycles line up.

The evening began with a 2-hour site-seeing cruise on Lake Muskoka aboard the RMS Segwun – North America’s oldest operating Steamship. Guests were treated to almost perfect weather with bright sunny skies and a slight breeze. Following the cruise attendees were welcomed back to the Grace and Speed Antique Boat museum for dinner followed by the Scott 2011 product unveiling.

Since Mica Sports Canada has taken over distribution of the Scott brand in Canada, the growth has been exponential. Lutz Brode, President of Mica told the crowd that events like the 2011 preview are important to Mica as an informal and fun way to communicate with dealers and gauge interest on the upcoming year’s models, so that they can tailor orders appropriately.

Scott Bicycles have been receiving plenty of positive press as of late with HTC-Columbia’s Mark Cavendish piloting his Scott Project F01 aero road bike to five stage wins at the 2010 Tour de France. Quick on the heels of this success, the Scott-Swisspower duo of Florian Vogel and Nino Schurter rode their brand new Scott 899s to victory at the Champery and Val di Sole stops of the UCI MTB World Cup. It was about as successful a product launch of these two new flagship bikes, that the company could hope for.

Samples of the F01 and the 899 had yet to arrive in Canada so Mica treated the group to a video of the highlights and as one might guess, the 899 moniker refers to the weight of the frame. Each frame must weigh 899 grams or less to make the cut, regardless of size. The actual weight of each frame is stamped under the bottom bracket shell. Working with feedback from the Scott-Swisspower team, both the geometry and ride has been tweaked to reflect its intention as a high-end cross-country racer. The slightly longer top tube and lower bottom bracket are designed to contribute to better stability at speed. The rear end borrows from the latest trend in road bikes which is to employ razor-thin seat stays to improve vertical compliance while remaining laterally stiff. Tube to tube construction and finite element analysis was used to shed much of the weight while increasing stiffness, however many small details such as the seat collar and new post mount disc brake mount also contribute to the light weight. Scott will also be offering a 29er version called the 949.

Also new from Scott is the Genius LT intended as a replacement for the all-mountain Ransom. The Genius LT features 185mm of travel and weighs in at sub-30 pounds, making for a quite impressive travel-to-weight ratio. By flicking a handlebar mounted switch, the dual air chamber DT Swiss built shock will close off one chamber limiting the travel to a more climb friendly 110mm. As with the 899, Scott paid special attention to the disc brake mounts and bottom bracket in order to shed weight while remaining stiff.

Mixed in amongst the antique outboard motors and history of tourism in Muskoka were examples of the rest of Scott’s 2011 line up. Brand Manager Daryl Musgrave walked the group through highlights and changes in the range which encompasses entry level mountain bikes, cruiser bikes, road bikes, women’s specific models, dirt jump bikes and DH bikes; as used by the Scott11 World Cup downhill team.

If the success of this year’s Scott preview is any indication of future plans for the brand, look for Mica’s efforts to bigger and better next season and beyond.

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