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ROTOR Partners with On the Edge for Canadian Distribution

by pedalmag.com
Rotor Logo black 2016-02-27 at 11.23.55 AM
February 27, 2016 (Madrid) – ROTOR Bike Components will forge a presence in the Canadian market through a new partnership with Quebec-based On The Edge starting March 1, 2016. On the Edge distributes high-end brands like ENVE Composites and Pivot Cycles to Canada’s premier retailers.

“We are excited to add Rotor to our lineup of brands,” said Jean Philippe Da Silva, director of sales and marketing for On the Edge. “Since 1998 we have prided ourselves on offering the best and most innovative brands through Canada’s finest retailers. Today with the mountain of information available online, the demand by consumers for high-end quality brands like Rotor has never been better.”

ROTOR founded its reputation on its flagship Q-Rings, oval chainrings with subtle but efficient ovality that can be oriented around riders’ distinct pedaling characteristics. ROTOR followed up that success with cranks, power meters and bottom brackets, which showcase the brand’s dedication to performance. The aim of ROTOR has always been to position itself as an alternative brand in the international market through the development of high-end innovative technical products, which was recently evidenced through the launch of UNO, the unprecedented complete hydraulic groupset for road.

As sponsors of Africa´s first-ever UCI WorldTour team, Team Dimension Data (currently MTN-Qhubeka p/b Samsung), ROTOR has proven its pedigree in professional cycling and triathlon, having scored three Grand Tour victories – including the 2008 Tour de France, a pair of Olympic gold medals, more than a dozen World Championships and more than 30 Ironman wins. That pro-proven technology will now be distributed exclusively by On the Edge in Canada, with stock due to land by the first of the year.

This partnership will serve to reinforce both ROTOR´s global presence and On The Edge’s position as a premier distributor of elite cycling products.

For more information click here.

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