“We are excited to add Rotor to our lineup of brands,” said Jean Philippe Da Silva, director of sales and marketing for On the Edge. “Since 1998 we have prided ourselves on offering the best and most innovative brands through Canada’s finest retailers. Today with the mountain of information available online, the demand by consumers for high-end quality brands like Rotor has never been better.”
As sponsors of Africa´s first-ever UCI WorldTour team, Team Dimension Data (currently MTN-Qhubeka p/b Samsung), ROTOR has proven its pedigree in professional cycling and triathlon, having scored three Grand Tour victories – including the 2008 Tour de France, a pair of Olympic gold medals, more than a dozen World Championships and more than 30 Ironman wins. That pro-proven technology will now be distributed exclusively by On the Edge in Canada, with stock due to land by the first of the year.
This partnership will serve to reinforce both ROTOR´s global presence and On The Edge’s position as a premier distributor of elite cycling products.
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