July 13, 2017 Park City, UT – July 12, 2017 – Following the acquisition of TIME Sport International in February 2016, and the transition of US operations last summer, all management of TIME Sport in Canada has now transitioned to the Rossignol Group’s Canadian headquarters in Montreal, QC as of June 1st, 2017. In accordance with this latest transition, SPASO Sports has recently been assigned to represent TIME products at the wholesale level for Canada.
Founded in 2002 by Carol A. Adams and Bruno Warnotte, SPASO Sports quickly became the exclusive distributor of Felt Bicycles, later transitioning from independent distributor to the exclusive sales agency in 2012. SPASO has since been responsible for actively introducing the Felt brand into the marketplace; and today works with approx. 200 independent cycling retailers. The Rossignol Group, in addition to the acquisition of TIME Sport early last year, finalized the acquisition of Felt Bicycles on March 31, 2017.
“Carol, Bruno, and the team at SPASO Sports have proven their effectiveness as wholesale cycling specialists,” said Ron Steele, President, Rossignol Group North America. “Considering their previous and current success with the Felt Bicycle brand, we feel very confident that we’ve chosen the perfect agents to generate increased exposure and sales opportunities for TIME products in Canada.”
“Best-in-class frames and pedals, unique manufacturing processes, legendary quality, and hand-made craftsmanship by artisans in France position TIME as one of the most sought-after brands for committed cyclists who want to stand out from the crowd,” says Carol Adams, General Manager, SPASO Sports, Inc. “We’re very excited for the opportunity to work closely with the Rossignol Group as we add TIME products into the SPASO portfolio.”