November 30, 2015 – Are you ready to be the center of attraction? From its conception, the Pinarello Dogma F8w DOGMA F8 has always stood out, but from now on it will stand out even more. That’s because today the DOGMA F8 embraces one of the most interesting innovations of the year: the new Wireless SRAM RED® eTap® groupset, releasing onto the road probably the most innovative bike on the market to date.

The first electronic groupset by SRAM ensures an easy, intuitive and fast riding experience, thanks to the new eTap shift logic, which lets you shift towards the smaller sprocket with the right lever and towards the bigger one with the left lever. The front derailleur instead is controlled by pressing both levers. The new AIREATM transmission technology allows the exchange of impulses via radio between levers, rear derailleur and front derailleur, through a safe coded frequency.

The result is Dogma F8W, the most desired superbike on the market with the most innovative group of the moment … here comes a bike that catches the attention of everyone.

“I’ve been trying the new SRAM RED® eTap® on my Dogma since a long time; I’m really impressed by the performance of this product. I am sure that it will be perfect on our bikes,” said Fausto Pinarello

“Being associated with Pinarello for their latest Dogma launch, provides the perfect platform and match for SRAM RED® eTap®. It also brings together two companies focused on product innovation for the benefit of its customers,” said Gaetan Vétois, SRAM European Marketing Director.

The Dogma F8W will be produced in limited edition in the exclusive color 896 RED WHITE F8W. A limited number of Dogma F8W full bikes will be available from January. The assembly of these bikes includes SRAM RED® group eTap®, Zipp 303 Firecrest Carbon Clincher wheels, Most Aero 3K stem and handlebar.