June 29, 2012 (Toronto, ON) – We’re excited to present our annual TdF Contest with over $8,500 in prizes and readers will be stoked to learn that this year the Grand Prize is a Cervelo S5 with Ultegra valued at $4,800 – the company’s hot new ride being raced at the Tour by Canada’s Ryder Hesjedal (Garmin-Sharp).

The second prize is a SRAM Force Group worth $1,389, and the third prize is a pair of Easton EA90 SL Wheels priced at $990/pr – the full prize list is below.

Contestants may register (or revise) their 9-member team by Friday, July 6, 2012 (Stage 7) at 10pm EST. Score points based on your team’s performance throughout the Tour, June 30-July 22, and be eligible to win.

All rules and contest information can be found at team registration HERE.

Good luck to all contestants and thanks to all of our great sponsors including Cervelo, SRAM, Easton, Diadora, Timex, Specialized, Bolle, Louis Garneau, and Buff Canada.

Pedal’s 2012 TdF Contest Prize List
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1st Prize – Cervelo S5 Bike – SRP $4,800
2nd Prize – SRAM Force Group – SRP $1,389
3rd Prize – Easton EA90 SL Wheels – SRP $990
4th Prize – Diadora Jet Racer Shoes – SRP $459
5th Prize – Timex Cycle Trainer 2.0 – SRP $275
6th Prize – Specialized S-Works Prevail Helmet – SRP $250
7th Prize – Garneau Europcar Kit – SRP $200
8th-Prize – Bolle Competitor Series Draft Sunglasses – SRP $189
9th Prize – TBA
10th Prize – Buff Headwear (2) – SRP $46

Rest Day Prizes
– Top 3 contestants – choice of Pedal T-Shirt or Pedal 1-yr subscription