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Norco Sponsors Accu-Chek Cyclebetes 2009

January 16, 2009 (Vancouver, BC) – Accu-Chek Cyclebetes 2009 announces that Norco Performance Bikes will sponsor the world’s Biggest Bike Relay benefiting the Juvenile Diabetes Research Foundation (JDRF). Accu-Chek Cyclebetes 2009 promises to be extraordinary. It is a 4-pronged event and builds on themes of community, responsibility, leadership and promise.

“Norco Bicycles is extremely proud to come on as the official bike sponsor of Accu-Chek Cyclebetes. The fight to end Juvenile Diabetes is exciting and we look forward to involving our network of dealers across Canada. It is a great cause and combining this goal with youth and community as well as simply getting more people onto bikes is a win-win all around. Please join us in this fight.” Peter Stace-Smith, PR-Marketing Manager, Norco Performance Bikes.

Accu-Chek Cyclebetes 2009 is the legacy of Team H2V – the 5 man cycling team who in September 2007, cycled across Canada at break neck speed raising close to 1,000,000 for juvenile diabetes and netting a Guinness World Record. The epic ride was spawned by a Vancouver father’s promise to his daughter to help find a cure for her juvenile diabetes before she graduated high school.

The Provincial Relay – (August – September) 5 person provincial teams pass the ‘torch’ – an Accu-Chek blood glucose meter at provincial borders. The Secondary 24 hour Spin-a-Thon (February – March) student leaders have the opportunity for real world experience by hosting the event in their communities.

The Elementary Lap-a-Thon (April – May) students get active and moving and learn socially responsible values from The Legacy Builders.

CUPPA Stands – (through the year) little ones learn early they can make a difference by hosting their own Accu-Chek Cyclebetes drink stand.

Accu-Chek Cyclebetes 2009 – Delivering on a promise. Cure juvenile diabetes.

Accu-Chek Cyclebetes website: www.cyclebetes.com

JDRF website: www.jdrf.ca

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