August 25, 2011 (Maple Ridge, BC) – Norco Bikes is proud to be partnered with the Cap’s Westwood Cycle retailer chain in opening the first Norco Partnership Store. This new store is will showcase the Norco bike line and proprietary brands such as Axiom and Adam’s Trail-A-Bike. In addition, all of Norco’s distributed brands will be represented. Through this new partnership Norco plans to develop a complete store lineup dedicated to the Norco house of brands.
Norco’s national sales manager Paul Nielsen said, “We are very excited to partner with the Caps Westwood Cycle team to provide the best cycling experience for the community of Maple Ridge. Our extensive Norco bike line and top flight brands combined with the retail expertise of the Caps Westwood team should prove to be a dynamic and leading edge cycling retail store. The Norco retail partnership program opportunity has been launched with Cap’s Westwood Cycle and we extend a similar invitation to all quality Norco retailers across North America.”
Owners Glen and Kelly have opened this new location of Cap’s Westwood Cycle in conjunction with Norco to offer a quality, unique product and branding story to the residents of the Maple Ridge area. This Norco Partnership store is the third retail location that Glenn and Kelly own, with all three now selling Norco bicycles.
Discussing the partnership store, Kelly adds, “We place huge value on the relationships we have built and continue to build with the vendors that we choose to present to our customers. We added a second location three years ago and feel we have created a best in class shopping experience. Partnering with Norco for our third location, we are able to improve upon our already sterling product offering and service reputation.”
Kelly continued, “With many brands offering concept type opportunities, Norco has set themselves apart by making a significant financial commitment to secure the rights to stock and showcase their product in our store. Norco is dedicated to working closely with us by assisting in marketing objectives, inventory management, warehousing, staff training and other valuable resources. It is this commitment that has set Norco apart and created this partnership opportunity.”