December 07, 2011 (Vancouver, BC) – More than 11,000 Canadians are expected to participate in one of the Four Enbridge Ride to Conquer Cancer events in 2012. Each one of these riders will raise a minimum of $2500 dollars towards Cancer research while practicing a sport that encourages a healthy and active lifestyle. Norco Bicycles, as the official bike and tech sponsor for the series would like to help in their fundraising effort.

Having the right bicycle can make the experience even more enjoyable when a challenge such as The Enbridge Ride to Conquer Cancer event lies ahead. Norco wants to help get riders onto new bikes and help them achieve their fundraising and personal goals. From December 1st, 2011 to April 31st, 2012, Norco will donate $100 for every 2012 Valence Alloy road bike and $150 for every Valence Carbon and CRR road bike purchased by a Enbridge Ride to Conquer Cancer participant. This donation will go directly to the personal fundraising effort of that rider.

The offer only applies to the purchase of a 2012 Norco CRR or Valence model bikes from any authorized Norco retailer. Following the bicycle purchase, the participant must register their bike at Norco.com and submit the applicable claim form directly to the Enbridge Ride to Conquer Cancer who will credit their account immediately. The claim form can be obtained at norco.com

Canada’s largest cycling-related fundraiser, the Enbridge Ride to Conquer Cancer, will be in its fifth year of operation in 2012 and has raised over $132 million dollars for cancer research to date. Norco has been involved in the event for 4 years and has been the Official Bike and Tech Support Sponsor since 2011. The money raised in each event stays in the province that it was raised in and goes directly to the Alberta Cancer Foundation, the BC Cancer Foundation, Ontario’s Campbell Family Institute at the Princess Margaret, and Quebec’s Jewish General Hospital.

Norco would like to thank all participants of past and present Enbridge Ride to Conquer Cancer events. If you are interested in getting involved, please visit conquercancer.ca.