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Norco Bicycles Joins the M1 Pro Cycling Project

release by M1 Sports Management

November 25, 2014 (Vancouver, BC) – The M1 Pro Cycling project welcomes Norco Bicycles as the official bike manufacturer. The M1 Pro Cycling Project looks to grow professional cycling in Canada and allow athletes to compete on an international stage. Joining the team’s title sponsor H&R Block Canada, M1 Pro Cycling proudly announces that the UCI-Continental H&R Block Professional Cycling Team will be riding Norco Bicycles for the 2015 season.

Mark Ernsting with team specific Norco Time Trial frame. [P] courtesy of M1 Pro Cycling Project

Sponsorship Director, Robin Clegg, welcomes Norco Bicycles as H&R Block Professional Cycling Team’s official bike frame partner, explaining: “bringing Norco Bicycles on board ensures that our athletes are riding world-class frames”.

Norco Bicycle’s Marketing Manager Chris Cook comments, “Norco has its roots in Canadian cycling, and partnering with M1 Pro Cycling project is an opportunity to support the sport and grown with elite athletes in a very competitive landscape. While supporting H&R Block Professional Cycling Team will help us to test and prove our Tactic race bike, its also provides a direct channel for Norco Race Development, our system of continuous learning and improvement for the bikes of tomorrow.”

Mark Ernsting with Chris Cook, Marketing Manager-Norco Bicycles [P] courtesy of M1 Pro Cycling Project

Norco Bicycles has been part of past road programs that have had great success in the sport both at a professional and amateur level. “Having a world class Canadian bike manufacture support a new Canadian professional team shows the commitment that this company has toward the sport,” exclaims Mark Ernsting, CEO | M1 Pro Cycling.

The H&R Block Professional Cycling Team will race aboard the Norco Tactic road race platform and a team-issue time trial frame. Utilizing Norco’s Power Chassis design unparalleled power transfer and lateral stiffness create an efficient and responsive frame while A.R.C technology smoothens road bumps with supple vertical compliance. Norco’s attention to detail and performance based orientation gives H&R Block Professional Cycling Team the complete riding package in their quest for the podium.

About Norco Bicycles
With roots firmly planted in the world-class testing ground that is British Columbia, Canada, Norco Bicycles has grown into a global company delivering superior cycling experiences to everyone, everywhere. With 50 years as a leader in the industry, our success is built on an unwavering commitment to listen, innovate and ride.

About M1 Pro Cycling Project
The M1 Pro Cycling project continues to build its foundation, bringing Canadian individuals together in order to build Canada’s most comprehensive cycling platform. This platform will provide the opportunity for talented and deserving Canadian athletes to develop and succeed at the international stage in the sport of cycling.





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