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New CX Team Garneau-Easton p/b Transitions LifeCare Launched

release by Garneau-Easton p/b Transitions LifeCare

August 12, 2017 – Last season Canada-based Garneau – Easton Cycling established itself as a top North American team with a long list of strong performances including the Top Male North American Rider at the CrossVegas World Cup. US-based Renewed Cyclocross brings logistical expertise, a service course located in the States, and an established club and devo team.

Garneau Easton pb Transitions LifeCare Jersey.4

Together the team will continue to run under the ethos of the Ethical Racing Project following these core objectives. To achieve these objectives all riders will actively engage their local cyclocross communities through cross camps and coaching, and commit to racing their local race series mixed in with an international UCI race calendar.

1) Building the cyclocross community
2) Developing the next generation of cyclocross racers
3) Helping team athletes achieve peak performances
4) A clean and ethical sport

Garneau-Easton Dev Team jersey 2017-18.4The team is also adding a seven rider DEVO team that will race under the Transitions LifeCare p/b Garneau-Easton name with access to the team infrastructure and mentorship opportunities. Coaching, race support, and the very best equipment underscores the program and the tenet of an “ethical sport” is underlined through athlete accountability with a focus on what you give to the sport of cycling rather than what you get from it.

A truly unique aspect of the Garneau-Easton p/b Transitions LifeCare team is that unlike nearly all other UCI trade teams this team is entirely athlete-owned and managed. This drastically reduces overhead cost and sponsorship ask, creating a sustainable model that delivers a superior sponsorship ROI. Even with the team merger sponsor retention has been nearly 100%. All team sponsors are provided professional photography with commercial usage rights, allowing all team sponsors to benefit from collaborative marketing.

Ruts n Guts CXFor the third year the team will be race Garneau DreamFactory custom-painted Steeple carbon framesets. Riders will also be kitted head-to-toe in Garneau helmet, shoes, socks, and full-custom kit. Pro and Devo riders will wear the same kit with inverted color schemes to help differentiate the two thrusts of the program. Easton continues as a major sponsor of the team which played a key role in testing the new EC90 SL crankset, CINCH Power Meter, and a new yet to be released hubset. Team equipment is a true competitive advantage with sub-16lb bike weights and excellent durability showcased by the fact that most riders completed last season without a single DNF.

Transitions LifeCare joins as a new presenting sponsor and title sponsor of the DEVO team. An Oklahoma-based Hospice Care organization, Transitions LifeCare is committed to giving compassionate care, serving humanity, and supporting hope.
Along with Garneau, Easton, and Transitions LifeCare, there are seventeen additional partners including Isocentric Networks, Cycle-Smart, Muc-Off, Mercury Cycling, Kicker Audio, Aspen Coffee, OrthoOklahoma, Alpine Immigration, Lezyne, SDG Components, Crankbrothers, Ride 100%, Janzen Toyota, Oklamerica, Mad Alchemy, Vittoria, Fusion Graphix, and TRP Brakes.

UCI Team Roster
– Michael van den Ham – Canada
– Craig Richey – Canada
– Dylan Postier – USA
– Gunnar Holmgren – Canada
– Erica Zaveta – USA
– Natasha Elliot – Canada

DEVO Team Roster
– Anya Malarski – USA
– Emily Unterberger – Canada
– Tyler Cloutier – USA
– Erica Leonard – Canada
– Dana Gilligan – Canada
– Issac Niles – Canada
– Conor Martin – Canada

Click and follow below to stay updated on the team this season:
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Ethical Racing here.

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