February 4, 2009 (Vancouver, B.C.) – Race Face Components Inc., one of North America’s leading producers of high-end mountain bike components, apparel and protection, is proud to announce the signing of pro shredder Mike Kinrade to the team. Using Race Face’s Atlas FR cranks, high performance clothing and a brand new line of protection, the Kinradical one will be crushing it well into 2010.
“We’re delighted to have Mike on board” says Race Face’s Julian Coffey. “Kinrade has ridden Race Face components for many years, and given his progression, we definitely felt it was time to take things up a notch! Mike has a history of really pushing the boundaries, and for us that’s always a great fit. In addition to shredding with the best, he’s also a super classy guy with a fantastic work ethic and initiative. Add in the never ending onslaught of ideas and product feedback and you’ve got a winning combo — great for new product development as well as for the Race Face brand in general.”
The resurgence of big mountain meets slopestyle riding couldn’t be timed better. Kinrade, a veteran of the extreme scene, is the only rider to compete in all five Red Bull Rampage events. Years of building gnar in the high alpine led to a very convincing 4th place at the 2008 Rampage, and 2009 is shaping up to be a banner year for the man who was homegrown in Nelson, BC.
Known for building remote but incredibly sick lines, Mike also has a sharp eye for film and imagery in general. His experience behind the camera lens as well as in front of it provides him with some very unique insight into how to produce the best results from film and photo shoots. Video, especially online, has been a large part of Race Face’s history, and will be an even bigger part of the component manufacturer’s upcoming campaigns in 2009. Keep an eye out for some exclusive footage of Kinrade and other Race Face riders in the very near future.
“Representing Race Face is a big honor for me” says Mike. “These guys have been pushing mountain biking for a long time now. Back when every other component company thought there was no point in making the gear and components that are mandatory with today’s riding, Race Face was behind us all the way.
Years ago I used to watch riders put pop can shims in their cranks so they could keep using them, but the Race Face North Shore FR cranks never had problems. This was 10 years ago, and things have only gotten better. Riding for them is like being a part of history, I’m stoked, what more can I say!”