February 24, 2006 — The USA Cycling Pro Championships announced that Medalist Sports has signed on as the official operational and technical partner for America’s national cycling championship. Medalist Sports, LLC is an international, well-renowned sports marketing company specializing in planning, promotion, and management of cycling sports events. Medalist will become partners in Carolina Cycling, LLC as the leadership group that is planning and hosting the USA Cycling Pro Championships in Greenville, SC, over Labor Day weekend.
For the past 21-years the USA Cycling Pro Championships have been held in Philadelphia, PA but this years’ championships will take place during Labor Day weekend in the Upstate of South Carolina, hosting more than 165 of the United States’ top professional cyclists. Greenville will be the host city for the next three years and as a partner in the event’s marketing and management, Medalist will also be involved.
“Medalist Sports has an impressive and extensive background of experience with many other professional cycling races,” said Doug McGrath, President of Southern Hospitality Group, “including Amgen Tour de California and Ford Tour de Georgia.” “The team at Medalist Sports is well primed for an event of this caliber, and we look forward to partnering with them to host cycling’s premier championship event.”
Medalist Sports is led by partners Chris Aronhalt and Jim Birrell and have ore than 30 years of combined experience in the Sports Marketing field. Previous achievements include the successful execution of several national and international cycling events, such as The Bristol Myers-Squibb Tour of Hope and the Tour DuPont. . In addition, Aronhalt and Birrell were deeply involved in the The Goodwill Games.
“The Medalist team predicts a showcase event, highlighting the Upstate of South Carolina with an exciting and impressive cycling event at its center,” says Chris Aronhalt, Managing Partner for Medalist Sports. “We are excited to distinguish USA Cycling Pro Championships as the highest level of professional cycling.