February 26, 2015 (Vancouver, BC) – We are excited to unveil the new H&R Block Pro Cycling Team clothing made by Pearl Izumi. With the help of our digital marketing firm Curious Communications, we went for clean lines with a distinctive sleeve that will become the M1 Project signature mark. This look will set the team apart from the rest of the professional teams in the peloton.
Pearl Izumi Marketing Coordinator, David Blondel says, “At Pearl Izumi, our everyday focus is to create cycling kit of the highest standard in fit, finish and performance. We take pride in working alongside a passionate team, committed to finding their own measure of success and accomplishment. Knowing each rider looks and feels good in their Pearl Izumi team kit confirms our belief in the Canadian Pearl Izumi Custom Program.”
The custom program that Pearl Izumi offers allows any team or club to order World Tour quality product that is customized for their specific needs. Thank you to our partners at Pearl Izumi for providing the team with high quality, and professional looking cycling apparel.
WIN A JERSEY – Until February 28th, 2015, sign up for our Newsletter and follow the team on Twitter or Facebook, and you will be entered to win an official UCI H&R Block Pro Cycling Team jersey.