September 30, 2014 (Saint-Augustin-de-Desmaures, QC) – In order to protect the integrity of the Louis Garneau Sports brand and continue our reputation for providing dealers with high value products and strong sales support, Louis Garneau will institute a of minimum advertised price policy (“MAP”) for all inline products in Canada. The MAP policy will apply to all product categories including cycling, triathlon and Nordic apparel, helmets, shoes, bags, snowshoes, and accessories. This policy will become effective November 1, 2014 and will apply to all retailers, including catalogs and internet retailers, who sell Louis Garneau Sports products in Canada.

“We believe that certain discounting practices are not only detrimental to the Louis Garneau brand name and image, but furthermore, they threaten the sustainability of our independent bicycle dealer network,” remarks Canadian Sales Director, Pierre Grenier.

As part of the new MAP Policy, Louis Garneau will also prohibit the sales of any Louis Garneau products listed on the current Louis Garneau pricelist through Internet auction sites (such as eBay.com) and through Amazon.ca or Amazon affiliate sites.

“We are excited to partner with bicycle industry leader Louis Garneau as they expand their brand and product policy into Canada,” says Wes Shepherd, founder of Channel IQ. “By utilizing Channel IQ’s best-in-class online MAP monitoring services, they are reinforcing their commitment to their authorized network of valued dealers.”

Dealers who would like to get a copy of the policy can do so at gin.louisgarneau.com or by contacting their Louis Garneau Customer Service Representative.