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#LEVELTHEFIELD Gender Equity Campaign in B.C.

release by ViaSport

November 20, 2015 – The first phase of ViaSport’s #LEVELTHEFIELD campaign has launched,  supporting gender equity and the inclusion of girls and women in sport in BC. #LEVELTHEFIELD is a province-wide movement that will work to create a more inclusive sport culture in BC by targeting gender equity, the LGBTQ2+ community, accessibility, socioeconomic inclusion, and cultural diversity.


On November 17, ViaSport is implementing the first advocacy phase: gender equity in sport.

This first phase of the #LEVELTHEFIELD campaign supports gender equity and the inclusion of girls and women in sport and physical activity in British Columbia.

Gender equity represents fair and unbiased opportunities for all – however, it is typically still girls and women who are underrepresented in areas of sport participation, coaching, officiating, sport administration, and leadership. #LEVELTHEFIELD will work to address gender equity in the following categories:

  • ON THE FIELD – athletes and participants
  • CALLING THE SHOTS – coaches and officials
  • AROUND THE TABLE – board members, executives, and sport leaders

Visit ViaSport’s #LevelTheField: Gender Equity page to learn more, to create change in your program or organization, and to meet the ambassadors already advocating for this issue.

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