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Lapierre Store Launch Party Video and Photos

by pedalmag.com

November 09, 2011 (Toronto, ON) – Check out Pedal’s video from the Lapierre Store grand opening party last week at 610 Markham Street in Toronto. Brad Hunter, owner of the new store, decided to set up shop in downtown Toronto after running a bike shop in Orangeville for 16 years. He selected Lapierre as his main bike brand telling us, “…their strong line of bikes was lacking exposure in the region.” The new shop is located in a high-profile area in Toronto’s downtown core, across the street from Honest Ed’s landmark discount store. Pedal also caught up with Lapierre Canada’s Peter Appleton, who had a hand in setting up the new store and stocking it with a great line-up of 2012 bikes – the new store officially opened on Nov. 8.

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