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Lapierre Bicycles Factory Tour in Dijon, France

by pedalmag.com

May 21, 2015 (Dijon, France) – Pedal‘s Chris Balogh was recently in Europe, visiting several legendary brands including Lapierre Bicycles in Dijon, France, which is about to celebrate its 70th anniversary. Sara Burden, Marketing Director, gives us a tour of the factory and we learn about the brand’s latest women’s high performance road bike the Sensium, their top-end Pulsium ridden by FDJ in the pro peloton, including their quality control, and much more. Plus we hear from Gilles Lapierre, Managing Director and son of the founder, about Lapierre’s roots,┬áthe company’s storied history, and future plans – for more info visit here.

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