January 12, 2006 (Austin, Texas) – The Lance Armstrong Foundation (LAF) announced yesterday the launch of the 2006 LIVESTRONG(tm) Ride Series — a series of fundraising events in five cities across the country supporting the LAF’s mission to inspire and empower people affected by cancer. The 2006 LIVESTRONG Ride Series takes place in Orange County, Calif. (June 25); Denver, Colo. (Aug. 20); Philadelphia, Pa. (Sept. 10); Portland, Ore. (Sept. 24); and Austin, Texas (Oct. 8). The LAF encourages individuals and teams to register online at www.livestrongride.org/, raise funds in their local communities and participate in one of the regional rides to support the LAF’s advocacy, public health and research programs and to celebrate their success at the LIVESTRONG Ride.
Funds raised through the LIVESTRONG Ride Series will enable the LAF to continue helping people in the Ride host cities and across the nation with the physical, emotional and practical challenges of cancer. Since its inception in 1997, the LAF has invested nearly $6.3 million in research, community programs and other awards in California, Pennsylvania, Colorado, Oregon and Texas
“With the success of LIVESTRONG Ride Portland in 2005, we learned that these regional events have the ability to bring together entire communities in support of cancer survivors,” said Mitch Stoller, LAF president and chief executive officer. “Expanding to five cities this year will help the LAF bring its message to an even larger population. We anticipate that the series will grow each year, expanding into even more communities and enabling more participants to support people affected by cancer and to celebrate survivorship.”
Each LIVESTRONG Ride requires a $50 registration fee, and riders must agree to raise a minimum of $500 in donations in order to participate. Riders may fundraise above the $500 minimum for incentive awards, such as a commemorative cycling jersey and invitations to the pre-Ride pasta dinner. Riders raising a minimum of $15,000 will receive an invitation to the LAF’s Ride for the Roses Weekend, an exclusive event for the LAF’s most enthusiastic supporters, which will take place in Austin, Texas, Oct. 13-15, 2006.
LIVESTRONG Ride participants may choose to ride either a 10-mile, 40-mile, 70-mile or 100-mile course. They will be invited to the LIVESTRONG Village expo area and the post-Ride party at the close of the cycling event. All participants will also receive individual fundraising coaching and event training suggestions throughout the year. In the coming months, the LAF will announce the addition of other activities taking place during the LIVESTRONG Ride weekends.
“We’re excited to offer people all across the world an opportunity to not only support the LAF, but to unite together for people affected by cancer,” Stoller said. “The Ride is a chance to challenge yourself, to push your limits. Whether you ride 10 miles or 100 miles, whether you raise $500 or $15,000, it’s an opportunity to take bold action in the face of cancer.”
To register or to learn more about the LIVESTRONG Ride, call 877.RIDE.LSR (877.743.3577), email firstname.lastname@example.org or visit www.livestrongride.org/ .
About the Lance Armstrong Foundation
The Lance Armstrong Foundation (LAF) inspires and empowers people affected by cancer. We help people with cancer focus on living; we believe that unity is strength, knowledge is power and attitude is everything. From the moment of diagnosis, the LAF provides the practical information and tools people with cancer need to live life on their own terms. The LAF serves its mission through advocacy, public health and research. Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the LAF is located in Austin, Texas. For more information, visit www.livestrong.org/.