December 10, 2013 (Lévis, QC) – Lambert, the leading pan-Canadian distributor of products for the bicycle and running industries, announced today that it is extending its product portfolio with the addition of four brands: Fizik, Selle Royal, WD-40 BIKE and First Endurance.
Starting in early 2014, these 4 brands’ product lineup will be made available to all Lambert IBDs. Speaking about the new brands, André Trudeau, Product Director at Lambert, said “Lambert is always looking to add key partners to its brand portfolio, and these new additions are no exception. First Endurance adds more depth to Lambert’s nutrition offering. WD-40 BIKE brings a highly recognizable consumer brand to IBDs with their cycling-specific lubes and cleaners. Fizik and Selle Royal are industry-leading saddle brands. Having these 4 brands’ products available to dealers overnight as part of our portfolio makes IBDs’ lives easier.”
Components category: Fizik and Selle Royal
Fizik is a racing brand for enthusiast cyclists around the world, and Lambert will be offering their complete line of saddles, saddle bags, seat posts, stems, handlebars and bar tape. As for Selle Royal, which is a brand of choice for many of the world’s major and most prestigious bicycle manufacturers, Lambert will distribute the full range of performance and comfort saddles and grips.
Lubricant category: WD-40 BIKE
WD-40 enjoys undeniable worldwide brand awareness. The all-new line of WD-40 BIKE products was developed for riders who insist on keeping their bike in top condition. WD-40 BIKE has been meticulously tested to provide superior cleaning, lubrication and protection. Lambert will distribute the complete product lineup.
Nutrition category: First Endurance
The addition of First Endurance strengthens Lambert’s positioning as a leader in the nutrition category. First Endurance develops specially formulated products for discerning endurance athletes. They are committed to using only the highest quality ingredients and the latest technological advancements, as well as employing the finest packaging materials to protect their products from the elements.