March 17, 2015 – Cycling Canada (CC) is the recognized authority by the UCI (Union Cycliste International) on all aspects of cycling in Canada, including BMX, Cyclocross, Mountain Bike, Para-Cycling, Road and Track. Founded in 1882, CC aims to create and sustain an effective system that develops talented Canadian cyclists to achieve Olympic, Paralympic and World Championship medal performances. With the vision to be a leading competitive cycling nation by 2020 celebrating enhanced international success, increased national participation and world class event hosting, Cycling Canada manages the National teams, hosts national and international events, and administers community programs to promote Cycling in Canada.
The Director Marketing & Communication will develop and execute annual plans in the areas of marketing and communications that drive the Cycling Canada brand and support the business development goals. This will be essential to supporting the organization’s strategic direction and continued growth which includes the ability to benefit from the performances of our athletes across all cycling sports and the significant event calendar we manage. The Director Marketing & Communication will work closely with the Business Development Consultant to develop and activate the business development plan and support the consultant in their role of securing non industry based partnerships. Related to that, the Director Marketing & Communication will be responsible for sponsor servicing and assisting sponsors and suppliers with activation strategies that promote their relationship with Cycling Canada.
Key Responsibilities include but are not limited to:
– Oversee and manage Cycling Canada marketing, brand and endemic sponsorship.
– Oversee initiatives to market and promote Cycling Canada programs and activities with our members.
– Manage sponsorship servicing and cross-promotional initiatives with partners adding value to all partnerships.
– Drive merchandising sales primarily through online sales of Cycling Canada products.
– Oversee and manage internal and external communications, social media and the content of the Cycling Canada website.
– Support fund raising events and activities.
– Write and edit content for various channels as required.
Please see the Job Description for a full explanation of specific responsibilities of the position.
Location: Ottawa, Ontario
Knowledge and Skills:
The successful candidate will possess the skills and experience to perform the job functions listed above with the ability to execute all aspects of the Job Description.
Candidates wishing to apply for this position should have 5+ years’ experience working in the marketing field at a mid to senior level with experience in sport being preferred.
The ability to communicate verbally in both official languages is essential. The ability to write in both official languages would be an asset.
A university education with a major in an applied area relative to marketing and promotion is desirable.
Candidates will be expected to be proficient in Microsoft Office programs (Word, Excel, Outlook, and Powerpoint), Facebook, Twitter and other social media channels. The following skills, knowledge or experience will be considered assets:
– experience in event marketing
– experience working directly with sponsors and suppliers
– the ability to create; documents, written proposals and agreements
Salary & Benefits
A salary of around $ 75,000 in addition to a relocation package and other benefits is available for the right candidate. This position is subject to six-month probation; at the end of which a documented performance review will be completed.
Starting Date: April 27, 2015
Persons interested should send an expression of interest cover letter and resume for this position to <mailto:email@example.com>firstname.lastname@example.org by March 26, 2015.
All applications will be confidential. We thank all those who apply. Only individuals selected for further consideration will be contacted. Cycling Canada Cyclisme promotes Employment Equity.