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ISPO BIKE Cancelled – Messe München Shifts Focus To Consumers

release by ISPO

September 27, 2013 (Munich, Germany) – Messe München GmbH has re-evaluated its activities in the bicycle sector. Klaus Dittrich, Chairman of the Management of Messe München GmbH, explains, “In the future, we will concentrate our involvement in the bicycle sector on the travel and leisure exhibition f.re.e, and continue to expand the already existing area for bicycles with a clear focus on consumers in terms of content as well as concept.”

This new direction also impacts ISPO BIKE. “We decided not to continue with ISPO BIKE. We are, however, extremely grateful for the trust afforded us and the positive feedback by our customers and partners ZEG and Extra Energy,” Dittrich continued, thanking everyone for their support during the last five years.

Notwithstanding, the international sports business network ISPO will continue to offer the bike industry’s manufacturers and retailers its innovative and year-round services to assist them with successful positioning in the international competition even outside of the regular trade show schedule. The portfolio includes services that particularly help increase customer profitability and strengthen personal contacts and relationships. Among these services are ISPO AWARD, ISPO BRANDNEW, ISPO ACADEMY, the interactive ISPO COMMUNITY and ISPO JOBS.

Messe München’s ISPO Team welcomes any future dialogue, should the majority of the industry wish to collectively pursue a change to an international venue.

About Messe München International (MMI)
Managing close to 40 trade exhibitions for industrial, consumer goods, and new technology in Munich alone, Messe München International (MMI) is one of the world’s leading exhibition companies. More than 30,000 exhibitors from over 100 countries, and more than two million visitors from over 200 countries participate in the events at Messe München, the ICM – Internationales Congress Center München, and at the MOC Veranstaltungscenter München every year. The leading international exhibitions by Messe München International are FKM-certified, meaning that exhibitor and visitor numbers as well as exhibit space data are evaluated according to uniform standards and attested by an independent auditor. In addition, MMI manages trade exhibitions in Asia, Russia, the Mid East, and South America. MMI operates a global network with six foreign subsidiaries in Europe and Asia, as well as more than 60 foreign representations, covering more than 90 countries worldwide. As an internationally active company, Messe München International is dedicated to endorsing sustainability and environmental protection. It was the first ever exhibition center to be certified by TÜV SÜD as an “Energy Efficient Business”.

About ISPO
Under its ISPO brand Messe München International offers events and year-round services to the international sports business. The goal of the full-service provider is to offer its customers added value for successful positioning within the international competition. The provided services help customers increase their profitability as well as strengthen personal contacts and business relationships. The services currently include ISPO Academy, ISPO AWARD, ISPO BRANDNEW, ISPO CARD, ISPO JOBS and ISPO NEWS. As globally successful sports business platforms and multi-segment trade shows ISPO MUNICH and ISPO BEIJING offer a comprehensive overview of their respective markets.

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