April 21, 2015 – Pedal spoke with Cycling Canada CEO Greg Mathieu about the development of their recently launched and very cool “Hop On” campaign to encourage people to get on their bikes and contribute to Canada’s reputation as a leading cycling nation. The public awareness campaign has already garnered advertising accolades and turned heads with its iconic riderless bikes. The innovative campaign was developed by Innocean Worldwide Canada Inc. with the support of numerous creative and production partners. The site will be gaining momentum with updates each month leading to the 2015 Pan American Games and the 2016 Olympic Games.
Learn more about the Hop On campaign at hoponcanada.ca.