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Hot Sauce Cycling’s Mark McConnell Signs with 4iiii

release by 4iiii Innovations Inc.

October 26, 2016 (Cochrane, AB) – 4iiii Innovations Inc. (4iiii), is pleased to be the Official Supplier of Power Measurement to Mark McConnell, Hot Sauce Cycling for the 2016-2017 season. 4iiii, world leader and innovator in sports technology with strong roots in Alberta, is providing non-drive side PRECISION Powermeters to all of Hot Sauce Cycling’s Cyclocross bikes. Mark, Canada’s up and coming international cyclocross talent is already famous in Belgium and is on track to win his first Canadian Cyclocross Championship.

Mark McConnell at Cross Vegas  ©  4iiii

PRECISION is the world’s lightest, most accurate powermeter, engineered with its wireless pod designed to measure cyclists’ wattage output and performance metrics. Installed on the inside surface of the rider’s left bike crank, the PRECISION adds a mere nine grams of weight to the bike. The user replaceable 2032 battery and intuitive 4iiii iOS and Android apps allow for efficient pairing with ANT+ and Bluetooth devices. PRECISION is a solution of choice by the worlds’ most discerning riders, including 2016 Team Time Trial World Champion’s Etixx – Quick-Step and now, Alberta’s own Mark McConnell.

“Power is the most accurate way to track and measure my performance week in and week out. From training stress loads to planning my next peak performance. Utilising power data is the gold standard of modern sport analysis,” reports Mark McConnell.

Once a runner, turned bike courier, McConnell grew his cyclocross style into an internationally recognized brand best known as Hot Sauce Cycling. Following a crowd pleasing Belgian campaign in 2015, 4iiii is excited to join forces with Mark as he embarks on his second year racing across North America and Europe.

“We are looking forward to sharing in the 2017 cyclocross season with Mark, as he puts his PRECISION Powermeter to the test in Alberta’s snow and Belgium’s mud,” said Billy Chan, PRECISION Product Manager, 4iiii Innovations. “4iiii is committed to develop world class technology that provides measurable results so athletes like Mark, can track their improvement and reach their full potential when it matters most – on race day.”


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