September 25, 2005 – Hincapie Sportswear, Inc. (Hincapie), a leading manufacturer and marketer of distinctive clothing for the performance cyclist, has been chosen as the official cycling apparel supplier for the 2006 Tour de Georgia (Tour), America’s premier, professional cycling event. Hincapie will provide premium Tour custom apparel for stage winners, general race and other official category leaders. In addition to being the official cycling apparel supplier to the Tour, Hincapie will also have an extended presence throughout the entire week-long event.
“We are very excited to be part of this prestigious event,” said Rich Hincapie, President of Hincapie Sportswear. “The Tour is the biggest bicycle event in the US. It is very high profile with our core customers. This is a wonderful opportunity for us to continue to grow our brand while supporting one of America’s professional cycling treasures.”
Hincapie will produce special jerseys for the Tour, including Best Young Rider, King of the Mountain, Sprint and Leaders jerseys, customized with their team sponsor logos. Fans and race attendees will have the opportunity to purchase official Tour apparel in the exposition area that follows the race from town to town. Official apparel will include cycling jerseys, hats and socks.
Tour de France Stage 15 winner George Hincapie rode the 2004 Tour de Georgia in support of eventual winner Lance Armstrong. “George has always been fond of racing so close to home in the Tour de Georgia,” said Rich Hincapie, brother to the 10-time Tour de France veteran. “It’s one of his favorite races in the US. The Tour de Georgia has been a bright spot on America’s cycling landscape for several years now, and we look forward to participating in 2006. We all feel that next year’s event will be even bigger and better than ever.”
For more than 20 years, the Hincapies have dedicated themselves to excellence in the sport of cycling. Through Hincapie Sportswear, they are combining the lessons they have learned on the road with excellence in customer service, quality craftsmanship and stylish designs, to create the most comfortable, functional and stylish cycling apparel in the world.