Giordana Announces Clothing Partnership with ORICA-BikeExchange
release by Giordana Cycling Apparel
December 09, 2016 (Montecchio Maggiore, Italy) – Giordana Cycling Apparel announced today the signing of ORICA-BikeExchange to a multi-year agreement to wear Giordana technical apparel. The team will use Giordana clothing for all racing and training activities beginning in January 2017. Giordana will also supply their women’s team.
Orica bib teaser © Giordana
ORICA-BikeExchange is the second UCI WorldTour Team to select Giordana clothing for the coming season. Giordana has enjoyed ongoing successes with professional teams and events since the 1980’s. A former supplier to Le Tour De France, Giordana is one of a small number of brands still made in Italy. It is also part of an even smaller group of cycling clothing manufacturers who actually develop and make their products in their own factory.
Orica jersey teaser © Giordana
Giorgio Andretta, founder of Giordana, stated, “We are thrilled to be aligned with ORICA-BikeExchange. To partner with such a great WorldTour team is fantastic! We have developed an entirely new line of garments to help the athletes perform at their best. Our new FormaRed-Carbon® Pro (FR-C® Pro) line will make up the core of the kits we supply the team. It’s our new, top of the line collection with a diverse range of garments for racing and training. Our goal with FR-C Pro was to set the bar high in regards to innovation and performance to handle any riding condition throughout the year. Clubs, teams, and shops throughout the world can personalize this same product through our Custom Clothing program. Moving forward, we will continue to evolve the Giordana range with the feedback we garner from partnering with the ORICA-BikeExchange team.”
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