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General Paint Creates “Tour of Courage” Yellow

September 6, 2007 (Vancouver, B.C.) – B.C. residents will be able to “paint the town yellow” as the 34 General Paint stores in B.C. mix up a limited edition shade of yellow paint and encourage recreational cyclists aged 12 and up to sign up for the BC Cancer Foundation Tour of Courage Community Ride, featuring Lance Armstrong, Axel Merckx, Steve Bauer, Phil Liggett and friends in Vancouver on Sunday, September 23.

The Tour of Courage Community Ride starts at UBC and rolls through the streets of Vancouver and surrounding communities. Participants must pre-register and can choose to ride a 30, 60 or 90 km route. Each adult participant raises at least $1000 to enter. Younger participants (age 12-17) must raise at least $200. In addition, the event begins with a motivational program featuring Lance Armstrong.

“As a BC-headquartered company, General Paint is proud to be a sponsor of the BC Cancer Foundation’s 2007 Tour of Courage and be part of this journey on a road to a world free from cancer,” said Rolph Alden, CEO , General Paint.

“All proceeds from our BC Cancer Foundation Tour of Courage community ride go to blood cancer research at the BC Cancer Agency,” said Nick Locke interim CEO of the BC Cancer Foundation, “We are very grateful to General Paint for their partnership with us and we encourage people of any age over 12 to sign-up now for the community ride, featuring Lance Armstrong, on September 23, at www.tourofcourage.ca .”

General Paint’s new limited edition “Tour of Courage” yellow paint will be available at all BC locations from now until September 23.

Along with the “Tour of Courage” paint, General Paint stores will also help the fundraising effort by collecting donations of a “Toonie for the Tour”. All people who donate can enter to win one of 30 copies of the book “Lance Armstrong — Images of a Champion.”

To register for the BC Cancer Foundation Tour of Courage Community Ride or for info: www.tourofcourage.ca or 604.696.BIKE

The BC Cancer Foundation raises funds to support research and enhancements to care at the BC Cancer Agency, throughout British Columbia.





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