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Gary Fisher Inaugurates New Bike Shop in Quebec City

March 20, 2008 (Quebec City, QC) – Gary Fisher, considered to be “the co-inventor of mountain bikes” flew to Quebec City this week to participate in the inauguration of a new bicycle boutique, Sport Olympe, in the suburb of Beauport. He also visited an existing Sport Olympe boutique in Ancienne Lorette.

Sport Olympe sells a complete range of bikes from children’s models to top-end road and mountain bikes reports Quebec Hebdo. Brand names stocked include TREK, Gary Fisher, LeMond, Opus and Intercycle. The new boutique at 441 Armand-Paris Blvd. occupies 4,300 square feet. Recent investments in the boutique totalled some $ 300,000 and have created five jobs indicate the store owners, Pierre Laferrière, Jean-François Houde, and André Duplain.

Since establishing Fisher Mountain Bikes (the world’s first company to specialize in making mountain bikes) in 1979, Fisher has been travelling the world trying to encourage sedentary people to ride bikes in an effort to enjoy a better life, reduce obesity, pollution and over-consumption. Yesterday’s journey was apparently his second trip to Quebec City where he has previously visited to watch MTB World Cup races at Mont St-Anne. Fisher Mountain Bikes is now a division of Trek and Fisher, who describes himself as “a bike bum,” also used to race and still rides a bike.

Read Wikipedia’s entry on Gary Fisher or the The Fisher story here.

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