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Massive Fire Forces Cancellation of Tonight’s ASSOS proShop Launch Party at La Bicicletta

by pedalmag.com
La Bicicletta at 3:50pm today  ©
March 27, 2014 (Toronto, ON) – La Bicicletta just contacted us as a massive, six-alarm fire at a mattress factory a few doors down from their store has forced the cancellation of the ASSOS proShop Launch Party slated for 6-8pm there this evening. Firefighters were on site this morning battling the blaze that was upgraded from a two-alarm to a six-alarm fire by noon. No one was inside the factory at the time and La Bicicletta is not affected but the area has been sealed off.

Tonight was to be a celebration of the North American opening of La Bicicletta as ASSOS’ proShop, their flagship retail setting. Andrea Zamboni, aka “ASSOS guy” is here from Switzerland for the party. The launch was also intended to promote their new S7 shorts whereby customers could bring in their old S5 shorts and get a $50 saving [donated to Bikes For Cuba] towards the purchase of new S7?s

La Bicicletta email
We are very sorry to announce this, but we are forced to cancel tonight’s party. There is a massive 6-alarm fire in the building beside us, and while the fire is being managed, the Fire Marshall on site has forbade us from bringing more people onto the site. We are all OK, and our building is thankfully unaffected. However, the one under fire is expected to collapse soon, and the fire crews expect to be here until tomorrow. Here’s some photos showing the severity of the situation.
Thank you for your understanding! We’ll make plans to party soon!

CP24 coverage here.

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