October 06, 2012 (Montreal, QC) – Felt Bicycles LLC based in Irvine, California and SPASO Sports, Inc. of Montréal, QC, Canada have recently signed a multi-year contractual agreement naming SPASO Sports as Felt’s exclusive sales and marketing agency for Canada. SPASO Sports, owned by Bruno Warnotte and Carol Adams, has been the sole Importer-Distributor of Felt Bicycles for Canada since 2004.
The newly formed company, Felt Canada, a division of Felt Bicycles, will be responsible for importation into Canada, while Spaso Sports will focus on the sales and marketing management across the country, as well as customer service, warehousing and distribution of Canadian stock.
“We have been working on this new arrangement for several months with Felt. We believe it is in the mutual best interest of both parties, and will contribute greatly to grow the Felt Bicycles brand in Canada. As a stand alone distributor, we lacked the synergies needed to fully take advantage of the brand power Felt enjoys in the USA, and in core European countries.
Working in tandem with Felt LLC will give our customers better access to Felt products, and allow us to focus more on customer service and support, “states Bruno Warnotte, President of SPASO Sports.
“With the exceptional relationship already developed between SPASO Sports and Felt Bicycles LLC, we are confident in this long-term collaboration to keep Felt Bicycles at the top in the Canadian market. SPASO has a strong past hitting sales numbers and developing market strategy, and with the birth of Felt Canada, they will be allowed to continue their focus on these ever important pieces of the industry.” states Bill Duehring, President of Felt Bicycles LLC.
Both companies look forward to many years of strong growth for the Felt Bicycles brand in Canada. Felt Bicycles is a leading designer, manufacturer, and distributor of its own proprietary line of premium quality bicycles, framesets, components, and accessories. The company’s U.S. office is in Irvine, California and its European office is in Edewecht, Germany.
Felt Bicycles is an internationally recognized brand with bicycles and products sold in more than 30 countries worldwide. Athletes on Felt products have won numerous events including World Championships, Olympic Games, ESPN X-Games, and other major national and international competitions.