October 14, 2005 – Today, Guru bikes announced that Desiree Ficker has signed on as a new spokesperson for this premier custom triathlon and road bike manufacturer. Desiree will join the growing team of elite Guru athletes riding the most advanced and customizable bikes in the world. “We are thrilled to have a pro triathlete such as Desiree join the Guru team,” said Frank Ianni, Executive Vice-President of Guru. “She embodies the Guru values of performance and integrity, while also taking a sincere interest in the community. With her immense talent, drive and determination – and her new Guru Crono – we expect that Desiree will further raise the level of her performance and become a leader on the triathlon stage.” Ironman triathlete Desiree Ficker is currently preparing for the Ford 2005 Ironman Triathlon World Championship in Kailua-Kona, Hawaii, where she will race for the first time on her new Guru Crono. Highlights from Desiree’s careers include:

-2nd place, Ironman Arizona, 2005;
-2nd place, Ralph’s Half Ironman, 2005;
-Champion, Treasure Island Triathlon, 2004;
-3x Powerman Alabama Champion
-Professional Duathlete of the Year, 2002-2004;
-USAT Rookie Professional Triathlete of the Year, 2001;
-USAT Age Group Triathlete of the Year, 1999 & 2000

“Guru makes the fastest bikes on the planet,” said Ficker. “I am looking forward to tackling the hills of Kona on this premier machine.”

Guru Bicycles, the world’s premiere triathlon and road bike company based in North America, specializes in handcrafting bicycles, one bike at a time, in 4 materials (carbon, titanium, steel and aluminium.) Retailers and consumers are guaranteed uniquely personalized and completely assembled bicycles, manufactured with a “just in time” business model and the best delivery times in the industry.

As a leader in its field, Guru has launched a number of firsts in the world, including the worlds’ first fully customizable Triathlon bike, the CRONO. The company will soon lead the pack once again with MAESTRO, the first fully customizable Road Bike in the world.

Desiree Ficker is represented by Carri Bennet, CEO and Founder of Bennet & Bennet, a dynamic legal and technical consulting firm in Washington, DC that seeks to marry its passions for wireless technology with multisports activities in order to enhance the experience for fans around the world.