[P] (Wilton, CT) – Cycling Sports Group, part of Dorel Industries (TSX: DII.B, DII.A) announced today the appointment of Hannah Parish as its Director of Marketing for North America. Hannah will work closely with the sales and brand teams to develop comprehensive marketing strategies to drive business across the region, while focusing on the needs of the dealers, including trade marketing, the consumer experience and the in-store experience.
Hannah is an award-winning marketer, with fifteen years of experience leading programs across global organizations such as Specialized, General Mills and Smuckers. She is also a passionate athlete, having placed 3rd Overall in the Ontario XC MTB Cup as a Master Expert in the W30 – 39 group in 2015. She currently sits on the Board of Directors for Cycling Canada.