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Clif Shot Becomes Nation\’s First Certified Organic Energy Gel

April 20, 2006 – Clif Shot, the great-tasting and highly-effective energy gel for endurance athletes, is now certified organicómaking it the only organic energy gel on the market.

All eight great-tasting flavors of CLIF SHOT, containing performance-enhancing electrolytes, are now made with a minimum of 90 percent organic ingredients. They have just begun to reach sports specialty retail shelves in April, retaining their $1.25 manufacturerís suggested retail price.

“Clif Bar & Co. is committed to healthy living and preservation of the natural environment where we live, play and grow food,î said Chris Randall, CLIF SHOT associate brand manager. ìAs athletes weíre very much in tune with the air we breathe, the water we swim in, and the food we ingest. Organic ingredients simply make the most sense from all of these perspectives.”

Organic ingredients are free of pesticides, hormones and antibiotics. Organic farming uses half the fossil fuel of conventional farming and creates far less greenhouse gas emissionsóthe primary cause of global warming.

Other new offerings from the CLIF SHOT Performance Brand include two new caffeinated flavors of CLIF SHOTÆ BLOKSÆ organic energy chews: intense Black Cherry and refreshing Orange. Energy chews are an alternative to gels for athletes who may prefer solids or who may simply want occasional variety in their sports nutrition.

CLIF SHOT BLOKS, now in five delicious fruit flavors, contain a performance-based combination of electrolytes similar to the blend found in CLIF SHOT energy gel. The new Black Cherry and Orange flavors contain 50mg of caffeine per serving (3 pieces)ógiving athletes a boost by stimulating their central nervous system, increasing adrenaline and aiding in the use of body fat as fuel. Recent studies have disproved the theory that caffeine causes dehydration when consumed during activity.

CLIF SHOT BLOKS use at least 95% organic ingredients and are sold six chews to a packetóan easy-to-count two-servings per bag. Each packet has a suggested retail price of $1.99.

Also brand new is a third CLIF SHOTÆ Electrolyte Replacement Drink flavorójazzy CRAN-RAZZô, which combines the tartness of cranberries and the subtle sweetness of raspberries. CLIF SHOT Electrolyte drinks replace carbohydrates and electrolytes lost during endurance athletics such as cycling, long-distance running and triathlons.

CLIF SHOT Electrolyte derives 92% of its ingredients from certified organic sources. The powdered drink mix is available in a two-pound recyclable canisteróequal to 22 sixteen-ounce servingsówith a suggested retail price of $21.99, or in single serve packets that mix into 16 oz. of water.

Clif Bar & Co. is a leading maker of all-natural and organic energy and nutrition foods and drinks, including two certified organic leaders in the bar category: the CLIFÆ BAR energy bar and LUNAÆ, The Whole Nutrition Bar for WomenÆ. Based in Berkeley, Calif., Clif Bar & Co. is committed to sustainability, working diligently to reduce its footprint on the planet from the field to the final product.





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