September 27, 2011 (Toronto ON) – At a ceremony sparsely attended because many local cycling advocates were busy rallying at City Hall against proposed service cuts, Wiedman Communications was awarded the City of Toronto’s 2011 “Best Overall” Bicycle Friendly Business Award.
“As was repeated by many at the award ceremony Monday,” says Donald Wiedman, “these days, when cyclists are being portrayed so negatively by local media and many politicians, it’s great to get together and celebrate all the positive work going on across the city.”
Donald is a freelance public relations specialist, and the man behind the BikesandTransit.com website, Twitter account and travel blog. Wiedman Communications also supports Bikes for Cuba’s social marketing efforts to send racing bikes to Cuba with Canadian tourists.
Donald has leant his media relations expertise as well to Bikes Without Borders, the Toronto Bike Messengers Association, and one of the Toronto Cyclists Union’s top ward advocacy groups Ward 29 Bikes.
An avid cyclist since the age of six, Donald Wiedman is now 50, and a husband and father of two children, 12 and 9. He believes he is zeroing in on 30,000 kilometres cycled in his lifetime. He began holidaying by bike in his 20s, in Denmark, Scotland and Newfoundland. For the past four summers, he and his family have been exploring the Greater Golden Horseshoe by bikes and transit.