“We’ve made great strides and now it’s time to direct all of our time, efforts and resources to servicing the brand via select bike shops across the country. This concept is working well in the U.S. and we expect to see the same success in Canada. Having a retail shop in Toronto was both good and bad, as it made some retailers hesitate to take on the line . . . Going forward we believe this is the best strategy and we look forward to building strong, profitable relationships with bike shops across the country,” commented Barbera.
Look for new colour schemes for 2014 in the Cipo line, which includes the top-end RB1000, the RB800, the Logos, the Speed and the all-new Bond, which launched last fall. The suggested retail price for the all-carbon frames starts at $3,950, while complete bikes start at $5,950. For more information visit www.b1group.ca.