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Cervelo Co-founder Gerard Vroomen and Rene Wiertz Acquire 3T Components

by pedalmag.com

February 26, 2015 (Rembate, Italy) – Gerard Vroomen of Cervelo fame has partnered with current 3T Components president and CEO, Rene Wiertz, to buy the company for an undisclosed amount. Vroomen, who co-founded Cervelo with Phil White in 1995 and sold his stake in the company in 2011, remains part owner of Open, a high-end MTB brand, which he co-founded with ex-BMC CEO Andy Kessler back in 2012.

Gerard Vroomen  ©

“It gives me great pleasure to tell the world that Gerard has agreed to join me as a partner in 3T. We’ve grown into a very successful company in the last few years and Gerard will support us to continue on this path,” said Wiertz in a company release.

“He will help us to develop even more original high-end bicycle components and he will inspire and coach our young engineers to do even better. His experience in building Cervelo and as a longtime 3T customer will also ensure we address the needs of our OEM and after market customers even better.”

Vroomen commented, “3T is one of the true originals of the bike industry. Its inventions and designs have shaped our sport for more than 50 years. 3T has always been on my – very short – list of favorite companies, so I was thrilled when this opportunity arose.

“Furthermore, I’ve known Rene since he resurrected 3T in 2007 and I really like his professionalism and work ethic. He’s done an exceptional job, starting from zero and rebuilding 3T into one of the leading component brands globally. At Cervelo, we were his very first customer and he became one of our most reliable suppliers. That’s not easy in this industry, and I know that with Rene at the helm, 3T will continue to excel in the years to come.”

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