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CBC/Radio-Canada Awarded Media Rights for Sochi 2014 and Rio 2016 Games

by pedalmag.com

August 01, 2012 – CBC/Radio-Canada has been awarded the Canadian media rights for the 2014 Winter Games in Sochi, Russia, and the 2016 Summer Games in Rio de Janeiro. Just over a month ago CBC and Bell Media announced they would no longer submit joint bids for the Canadian media rights for the Games. After forming a partnership last September, the two media organizations submitted two joint bids for the package but both were rejected by the International Olympic Committee – read more HERE.

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