TIME Sport [P]
Rossignol Group Expands Reach of TIME Sport in Canada

Park City, UT – July 12, 2017 – Following the acquisition of TIME Sport International in February 2016, and the transition of US operations last summer, all management of TIME Sport in Canada has … READ MORE →

Pirelli PZero [P]
Pirelli Launches PZero Velo Road Racing Tires and Signs Partnership with Under-23 Giro d’Italia

(Milan, Italy) – Pirelli returns to cycling and will launch a new line of road racing bike tires in mid-June for delivery this fall – the PZero Velo. The renowned Italian brand has also … READ MORE →

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Rossignol Acquires Felt Bicycles

– Today February 3rd, 2017, Rossignol Group, one of the world leading winter sports groups globally, has entered into a binding agreement to acquire Felt Bicycles. Felt Bicycles is known globally for pushing the … READ MORE →

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Procycle Group Announces New Rocky Mountain Marketing Director

(St-Georges, Beauce) – We are pleased to announce the nomination of Mr. Daniel Marrett to the position of Rocky Mountain Marketing Director. Marrett holds a bachelor’s degree in commerce from Concordia University and has … READ MORE →

Taipei International Cycle Show Celebrates 30th Anniversary – Moves to October in 2018

(Taichung, Taiwan) – Taiwan External Trade Development Council (TAITRA) will organize the 2017 Taipei International Cycle Show (TAIPEI CYCLE) from March 22-25, at the Taipei World Trade Center (TWTC) Nangang Exhibition Hall and Hall … READ MORE →

Eurobike Announces New July Dates in 2018

(Friedrichshafen, GER) – Eurobike, the world’s largest bicycle trade show, is set to move to July dates for the 2018 edition, according to Messe Friedrichshafen, the German-based exhibition company which organizes the event. The … READ MORE →

Sladda Bicycle [P] IKEA
IKEA Starts Selling Bicycles

(Delft, Netherlands) – IKEA, the world’s largest furniture retailer, has added bicycles to the list of products it sells. The company, founded in Sweden, but now based in the the Netherlands, is doing a … READ MORE →

[P] Burley
Burley Design Partners with QBP to Grow Independent Bike Dealer Base in Canada

(Eugene, Oregon) – Burley Design, known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978, is proud to announce its immediate continued expansion in Canada by teaming up with … READ MORE →

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Procycle Group Restructures

(Saint-Georges, QC) – We are pleased to announce the restructuring of our Commercial department to accelerate the growth of our Rocky Mountain, Miele, eVox and Colnago brands on the Canadian and international (Rocky Mountain … READ MORE →

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Shimano Signs Agreement to Acquire Lazer Sport

– Shimano Europe (Shimano) is proud to announce that it has signed an agreement for the acquisition of Lazer Sport NV (Lazer), the Belgian helmet company, on June 30, 2016.
The transaction is subject to … READ MORE →

RHINOMED Appoints Canadian Distributor for Mute and Turbine

(Melbourne, Australia) – Australian nasal and respiratory technology company Rhinomed Ltd (ASX:RNO), is pleased  to announce it has executed a distribution agreement with Toronto based McArthur Medical  to distribute its Mute sleep and snoring … READ MORE →

Hawley Lambert Acquires Seattle Bicycle Supply

(Lexington, South Carolina and Levis, Quebec, Canada) – Hawley-Lambert has agreed to acquire the parts & accessories division of Accell North America – Seattle Bicycle Supply. The acquisition brings 14 new brands, available approximately May 1st, … READ MORE →

WASPcam Acquired by Cobra Electronics

(Chicago, Illinois) – Cobra Electronics, held by Cedar Electronics and the leading designer and marketer of award-winning automotive, mobile and consumer electronics, today announced the acquisition of WASPcam™; maker of affordable, high-performance HD action-sports … READ MORE →

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ROTOR Partners with On the Edge for Canadian Distribution

(Madrid) – ROTOR Bike Components will forge a presence in the Canadian market through a new partnership with Quebec-based On The Edge starting March 1, 2016. On the Edge distributes high-end brands like ENVE … READ MORE →

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Rossignol Negotiates to Buy Time Bikes

(Grenoble, France) – Rossignol Group, a leading ski manufacturer, is in negotiations to buy Time, a bicycle and accessories manufacturer, as part of a larger move to broaden Rossignol’s product offerings reports AFP. Rossignol … READ MORE →

[P] Lambert
Hawley and Lambert Partner to Become One Global Team

(Levis, QC) – After a five-year close partnership, Hawley and Lambert are taking the next step to becoming one global team by combining the leadership teams of both companies.
Steve Hawley will step down as … READ MORE →

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Investcorp Acquires POC

(Stockholm, Sweden) – POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has today been bought by Investcorp. POC was founded in 2005 in Sweden, with a strong mission ‘to do … READ MORE →

Interbike Launches New East Coast Event in 2016

(San Juan Capistrano, CA) – Interbike, the largest bicycle industry trade show in North America, recently announced the launch of a new four-day demo event that focuses on East Coast bicycle retailers and their … READ MORE →

Eric Garneau 2015-08-28 at 9.31.59 AM
Eurobike 2015 Videos Part 1 – Garneau, Lapierre, Rudy Project, Marin Bikes, ZIPP

(Friedrichshafen, Germany) – Pedal is on site at Eurobike 2015 which runs from Aug. 26-28 in Friedrichshafen, Germany, launching next season’s hot new rides and products. We caught up with Louis Garneau’s new global … READ MORE →

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SB Sports Inc. to Distribute Bont Cycling Shoes Across Canada

(Dundas, ON) – SB Sports INC is very proud to announce that they are partnering with Bont cycling to distribute Bont cycling shoes across Canada. Bont is an Australian company created in 1975 by … READ MORE →

[P]Louis Garneau Sports
Eric Sakalowsky Joins the Garneau Team as Global Marketing Director

– A passionate cyclist and Nordic skier, Eric brings over 18 years of sales and marketing experience in the cycling industry, including most recently serving as Director of Sales and Marketing for Todson Inc., … READ MORE →

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Bosch eBike Systems Expands into Canada – Service Partnership with Live to Play Sports

(Reutlingen, Germany / Irvine, CA) – As Bosch eBike Systems continues its North American growth, the company  announces its expansion into Canada today through a strategic partnership with Live to Play Sports.
Bosch, a company … READ MORE →

Chris Ryskamp (left) with John Koo, VP of Giant Global (right) standing on the under-construction retail floor of Giant Langley. [P] courtesy of Giant Bicycles Canada
New Giant Bicycle Retail Store to Open in Langley, B.C. on April 3

(Vancouver, B.C.) – Paul Nash, Deputy General Manager of Giant Canada is excited to announce that Canada’s newest Giant store will be located in Langley, B.C . Currently under construction, the new 3,000 square-foot … READ MORE →

Willie Ford [P] POC
POC Names Willie Ford as Managing Director for North America

(Salt Lake City, UT) – POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has appointed longtime marketing team member and former All-American collegiate ski racer Willie Ford as its managing … READ MORE →

Live to Play Sports Introduces CarbonPro Sports in Canada

(Miami, Florida) – CarbonPro Sports is excited to announce an exclusive partnership with Live to Play Sports, bringing the full lineup of CarbonPro Sports products to consumers in Canada. In a cycling market saturated … READ MORE →

Gerard Vroomen [P]
Cervelo Co-founder Gerard Vroomen and Rene Wiertz Acquire 3T Components

(Rembate, Italy) – Gerard Vroomen of Cervelo fame has partnered with current 3T Components president and CEO, Rene Wiertz, to buy the company for an undisclosed amount. Vroomen, who co-founded Cervelo with Phil White … READ MORE →

CUBE Bikes Debuts in Canada

(Toronto), ON – CUBE bikes, available in 60 countries worldwide, has chosen Canada to lead off its North American debut. A growing list of select Independent Bike Dealers (IBDs) have already 2015 moved models … READ MORE →

Fox 2014-12-05 at 8.08.31 PM.2
Fox Factory Holding Corp. Acquires Race Face and Easton

(Burnaby, BC) – Race Face Performance Products Ltd and Easton Cycling President, Chris Tutton, announces the sale of both cycling brands to Fox Factory Holding Corp. (NASDAQ: FOXF) (“FOX”).
“FOX is the perfect fit for … READ MORE →

Kinex Rhino Custom Pro [P]Kinex
New Canadian Kinex Cycling Shoes Launched with Increased Power Transfer

(Montreal, QC) – Kinex Cycling Shoes is a new Canadian company based in Montreal that claims to increase foot-to-pedal power transfer from 5-25% by stabilizing and employing three anatomical structures: Forefoot-Sole-Heel to create a … READ MORE →

DK BMX Helio [P]
DK Canada Launched

(Montreal, QC) – Effective Oct. 1, DK Bicycle Co. has announced a new partnership with Jagger Sports Co. for the Canadian market creating DK Canada as its new BMX distributor. DK Bicycles has a … READ MORE →

[P]Live to Play Sports
Live to Play Sports to Distribute Zipp Wheels and Components

(Port Coquitlam, BC) – SRAM is set to grow in the Canadian market this fall, as Live to Play Sports expands the brand’s offering with Zipp wheels and components.
Available mid-October, LTP Sports’ specialty bicycle … READ MORE →

SRAM brake
Eurobike 2014 Videos Part 4 – SRAM, Marin, Guru

(Friedrichshafen, Germany) – Pedal was on site at Europe’s biggest cycling trade show, Eurobike 2014, that ran from Aug. 27-30 in Friedrichshafen, Germany, launching next season’s hot new rides and products. We got the … READ MORE →

Simone Rudy 2014-09-10 at 12.30.17 PM
Eurobike 2014 Videos Part 3 – Rudy Project, Campagnolo and Bianchi

(Friedrichshafen, Germany) – Pedal was on site at the recent Eurobike 2014 that ran from Aug. 27-30 in Friedrichshafen, Germany, launching next season’s hot new rides and products. We caught up with Simone Barbazza from … READ MORE →

XTR DI2 Screen shot 2014-09-09 at 10.45.47 AM
Eurobike 2014 Videos Part 2 – Shimano, Croozer, Abus

(Friedrichshafen, Germany) – Pedal was on site at the recent Eurobike 2014 that ran from Aug. 27-30 in Friedrichshafen, Germany, launching next season’s hot new rides and products. We caught up with Rudy Balmes … READ MORE →

Lambert Adds Club Ride to its Product Portfolio

(Lévis, QC, and Burnaby, BC) – Lambert, the leading pan-Canadian distributor of products for the bicycle and running industries, announced today that it is extending its apparel portfolio with the addition of Club Ride.
“The … READ MORE →

Outdoor Gear Canada to Distribute Redline BMX in Canada

– Accell North America (ANA) and Outdoor Gear Canada (OGC) have signed a multi-year distribution agreement making OGC the exclusive distributor of Redline BMX bicycles in Canada.
“Redline is one of the greatest names in … READ MORE →

KTM Bicycles Launches in Canada – Celebrates 50 Years of Excellence

– For the first time in Canada, KTM bicycles are now available! Since 1964 KTM has produced and sold almost 3,000,000 bicycles. Founded by Hans Trunkenpolz and Ernst Kronreif in Mattighofen, Austria, the company … READ MORE →

OGC to Launch BMX division

(Montreal, QC) – Outdoor Gear Canada (OGC) will launch a new BMX-specific division focusing on the industry’s premium brands including WeThePeople, Éclat, Fiend, Federal, Fuse, Merritt, Radio, Salt et Salt Plus. Jeremy Deme, former … READ MORE →

SOLESTAR Kontrol.2
Solestar Kontrol Cycling Insole Introduced to the Canadian Market

(Vancouver, BC) – Solestar Canada is excited to announce the introduction of the Solestar Kontrol cycling insole to the Canadian market. The product features a durable black fibre core that supports the foot in the ideal neutral … READ MORE →

Mica Sport Cda
CONTOUR Announces Distribution for the Canadian Market

(Bracebridge ON) – Point-of-View (POV) camera pioneer CONTOUR, has announced Mica Sport Canada as the exclusive Canadian Distributor. Utilizing a combination of specialty domestic retailers and internationally recognized foreign agencies, CONTOUR has formulated an all-encompassing … READ MORE →

Sugoi Performance Apparel Acquires Sombrio MTB Clothing Brand

(Burnaby, BC) – SUGOI Performance Apparel, a brand of Dorel Industries (TSX: DII.B, DII.A), today announced the acquisition of mountain bike and lifestyle apparel brand Sombrio. Founded in 1998, Sombrio is the purveyor of … READ MORE →

Electra’s new Townie GO [P] Electra
Trek Acquires Electra Bicycle Company

(Waterloo, WI/Vista, CA) – Trek Bicycle has acquired the Electra Bicycle Company in a move that joins the bicycle industry’s leading performance brand with the most popular name in lifestyle cycling. Joining the Trek … READ MORE →

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ExpoCycle Takes a Hiatus in 2014

– This year, as a result of many factors including Interbike timing and convention space availability in Montreal on suitable dates, my colleagues and I on the BTAC board of directors have decided to … READ MORE →

Cycles Lambert
Lambert Adds Fizik, Selle Royal, WD-40 Bike and First Endurance to Product Line-up

(Lévis, QC) – Lambert, the leading pan-Canadian distributor of products for the bicycle and running industries, announced today that it is extending its product portfolio with the addition of four brands: Fizik, Selle Royal, … READ MORE →

BC-based Sombrio International Faces Uncertain Future

(North Vancouver, BC) – Sombrio International, a clothing company based in North Vancouver that dates back to the late 1990s, faces an uncertain future as company president and founder, Dave Watson, recently announced their … READ MORE →

ASTVTE Italia Signs New Partnership w/Canadian Distributor partOne international

(Victoria, BC, Canada) —  Effective immediately, ASTVTE Italia has signed a new partnership with Canadian distributor partOne international to become the exclusive distributor for Canada. partOne is well known for distributing Italian brands: Wilier … READ MORE →

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ISPO BIKE Cancelled – Messe München Shifts Focus To Consumers

(Munich, Germany) – Messe München GmbH has re-evaluated its activities in the bicycle sector. Klaus Dittrich, Chairman of the Management of Messe München GmbH, explains, “In the future, we will concentrate our involvement in … READ MORE →

Felt Cruiser 2013-09-21 at 11.45.55 AM
ExpoCycle 2013 Videos Part 1 – Felt and Scott Bikes for 2014

September 19, 2013 (Montreal, QC) – Pedal was on-site at the recent ExpoCycle 2013 bicycle trade show in Montreal where we caught up with Michael Forte from Felt for the scoop on their FRD (Felt Racing Development) … READ MORE →

New Croozer Distribution Team in North America

– Effective September 30 the German company Zwei plus zwei GmbH, the owner of the Croozer brand has terminated the Croozer distribution agreement that had been in place with the Thule Group in North … READ MORE →

Cannondale Synapse Hi-Mod 2013-09-10 at 9.02.53 PM
Eurobike 2013 Videos Part 3 – Campagnolo and Cannondale

(Friedrichshafen, Germany) – Here’s Part 3 of our coverage direct from the 22nd annual Eurobike 2013 recently held in Friedrichshafen, Germany where we caught up with Campy’s Joshua Riddle for a closer look at their … READ MORE →