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Cyclery Racing Announces Partnership with 4iiii Innovations – Canada’s Top Women’s Team Set to Roll

release by Cyclery-4iiii

March 30, 2017 – 2017 will see ten of the Nation’s top female cyclists under the 4iiii banner riding on 4iiii PRECISION power meters. The team will train and compete with the same PRECISION technology trusted by World Tour Professionals Quick- Step Floors and BORA-hansgrohe.

4iiii Power Metre IMG_7813-Edit-2.2
After enjoying a breakout season in 2016, ‘The little team that could’ is further heightening expectations by partnering with Cochrane, Alberta based 4iiii Innovations.

4iiii has engineered high accuracy and affordability into the world’s lightest powermeter. PRECISION adds just 9g to the Cyclery-4iiii’s team’s Scott bikes. “4iiii focuses on ensuring that local bike shops have the products consumers want and the knowledge to support them” says Martin Dodd, Distribution Lead for North America at 4iiii.

2017 Cyclery-4iiii Team  ©
Team Director Jenny Trew says “My best seasons were late in my career when I trained extensively with a powermeter.  Now that I am a coach and director, the value powermeters provide me is even more amplified – and it’s amazing to see how the PRECISION has made lightweight accurate power accessible.  It is a super exiting opportunity to have the whole team racing on the 4iiii product- it’s the best of both worlds – accurate data and no weight penalty.”

One of Canada’s most iconic cycling shops, the Cyclery is located in Ottawa Ontario, and has been a title sponsor of the women’s team for 7 consecutive years. Dodd comments that “partnering with the Cyclery ensures that customers will have the most innovative and reliable cycling technology and performance feedback.”

The team is on Scott Bikes  ©
Cyclery-4iiii will gain a full picture of performance metrics in training and racing through a combination of PRECISION powermeters and Viiiiva heart rate monitors. Viiiiva’s beat to beat measurement is ten times more sensitive than other heart rate monitors and enables riders to connect to head units and smartphones through ANT+ and Bluetooth Smart channels.

4iiii Innovations Inc.
4iiii is a global, Canada-based leader providing innovative sports electronics to both OEM and retail markets. The 4iiii family of products takes sports technology to a higher level. The PRECISION Powermeter, Viiiiva heart rate monitor, Sportiiii heads-up display as well as the 4iiii and Cliiiimb apps lever technology to advance the athletic performance of recreational enthusiasts through to professional athletes. For more information: 4iiii.com

Scott Bikes
Cyclery-4iiii will roll into 2017 astride the Scott Foil, a versatile aero road frame riding on Energy Lab wheels. Dedicated to speed without compromising comfort, the Foil’s agile handling and aero design won last year’s Paris-Roubaix.
For time trials Cyclery- 4iiii will race on Scott’s Plasma 20. Scott’s cutting edge design and aerodynamics will defend the National and U23 Time Trial Champion title.

Follow @CycleryRacing for the full 2017 calendar and team roster.





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