March 17, 2016 (White Rock, BC) – The Tour de White Rock, a member of BC Superweek, is very pleased to announce that Steve Nash Fitness World has signed on as presenting sponsor of the event for 2016.
“The Tour de White Rock is a longstanding, world class sporting event. We would like to thank this year’s new presenting sponsor, Steve Nash Fitness World, for its generous financial contribution to our community, enabling us to deliver a stronger event for spectators, and professional and amateur athletes from around the world to take part in the spirit of sport and competition,” said City of White Rock Mayor Wayne Baldwin. “This partnership sends a clear message that Steve Nash Fitness World is a corporate citizen invested in building community spirit and pride while providing opportunities for athletes to excel to their potential.”
The Tour de White Rock has been a fixture of the cycling scene in British Columbia for more than 35 years, with 2016 being the 37th edition of the historic race. Steve Nash Fitness World Presents the Tour de White Rock forms the grand finale to BC Superweek, a ten day, eight race cycling series in seven communities around Metro Vancouver.
“We are thrilled to be the presenting sponsor of this year’s Tour de White Rock,” said Steve Nash Fitness World Chief Operating Officer Chris Smith. “Steve Nash Fitness World is renowned for high energy spin classes offered throughout our 21 world-class locations. As the headliner of this ultra-steep, seaside cycling race, it’s the perfect fit to showcase all of the training and support that extends beyond our clubs, contributing to a healthy and active lifestyle.”
The Tour de White Rock is one of the longest withstanding races in North America. The two-day points series race consists of the Choices Markets Criterium in the heart of White Rock on Saturday, July 16th and the historic Peace Arch News Road Race on Sunday, July 17th, ending the weekend Tour with one of the most challenging road races in North America.
BC Superweek is Canada’s biggest professional cycling series and features more than $125,000 in prize money available during eight races over ten days. BC Superweek runs from July 8 – 17, and is made up of the Tour de Delta (July 8, 9, 10), Global Relay Gastown Grand Prix (July 13), Giro di Burnaby p/b Appia Development (July 14), PoCo Grand Prix (July 15), and Steve Nash Fitness World Presents the Tour de White Rock (July 16, 17). For more information, visit www.bcsuperweek.ca.