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Barista and Cycling Canada Announce New National Partnership

release by Cycling Canada

June 22, 2017 (Montreal, QC) – Cycling Canada is proud to announce that Barista will be coming on board as an official partner of the organization, benefiting the athletes, the support team, and the fans.

By becoming the official coffee supplier of Cycling Canada, Barista will provide coffee for athletes and the support team and will be attending various events throughout the year, such as the Global Relay Canadian Road Championships p/b Lexus which will be held in Ottawa this weekend.

Moreover, Barista will select two new Podium Ambassadors within the National Team who will each have their own espresso blend, with a portion of profits being redistributed to them. Barista will also provide social media workshops for athletes, specifically designed to help them develop their personal brand.

Coffee available here.

“Barista has always been involved in high level sport. Whether it be through athlete coffee blends, social media training or financial support, we help them achieve their goals. Everyone knows that coffee and cycling are inseparable!” said Alex Sereno, co-founder and coach of the Caf√© Barista Triathlon Team.

“Cycling and coffee are a natural combination and we are excited to count on Barista’s support to provide excellent coffee at events and for our athletes. Barista has already supported Canadian athletes in the past and will now support cycling programs through their Cycling Canada coffee. Needless to say, we are very pleased to welcome another ‘first in class’ brand among our family of partners,” commented Matthew Jeffries, Director of Marketing at Cycling Canada.

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